Selected Work.
Real problems. Clear decisions. Measurable outcomes.
The work below spans automotive, eCommerce, consumer goods, professional services, enterprise systems, and local business transformation.
The industries are different. The pattern is the same:
Find what is not working, simplify the problem, and build a clearer path forward.
Featured Work.
An automotive aftermarket brand had strong demand, but its direct-to-consumer website was underperforming. Most sales were happening through Amazon and Walmart, leaving the brand with limited pricing control and no meaningful reason for customers to buy direct.
The issue wasn’t traffic.
It was the model.
I helped restructure the direct-to-consumer strategy by identifying gaps in product differentiation, repositioning key SKUs, improving the brand experience, and rebuilding the website around trust, clarity, and conversion.
Within one month of relaunch, the website went from roughly $100K/year to more than $1M/month.
What changed: product strategy, positioning, packaging, website experience, and conversion flow.
The Problem Wasn’t Demand. It Was The Model.
From 100K → 1M
From Buried Listings to Category Leader.
35%+ Growth in 90 Days
A mid-sized automotive brand had a niche product line on Amazon, but the listings were buried and competitors were dominating the category.
The product was not the problem.
The visibility was.
I helped rebuild the marketplace strategy by improving listing structure, SEO, product imagery, video content, review strategy, and targeted advertising.
The brand saw more than 35% sales growth in 90 days and eventually scaled into a Top 3 position in the category.
What changed: Amazon SEO, listing content, visual assets, review strategy, and marketplace positioning.
Additional Work.
From Content Chaos to Growth Engine.
140K+ monthly organic visits
A lifestyle brand had invested in content, but the work was scattered across blogs, videos, social channels, and contractors, without a clear strategy.
I helped build a unified content and SEO system aligned with audience needs, customer journeys, product timing, and conversion opportunities.
Blog traffic grew from just over 100 visits per month to more than 140K in six months, with a 5x increase in the email list.
350K Units in One Week.
Global product launch across four continents
A global consumer electronics brand needed a coordinated product launch across North America, Europe, LATAM, and major retail partners.
I led localization, asset coordination, digital planning, retailer support, and cross-functional communication for the U.S. and Canada launch.
The product sold 350K units in the U.S. during the first week.
From Word-of-Mouth to Digital Engine.
Modernizing a local market leader
A legacy HVAC company had a strong reputation but an outdated digital presence, low visibility, and limited lead tracking.
I helped modernize the business through website strategy, SEO, CRM integration, booking functionality, ad performance review, and an internal marketing transition plan.
The result was a clearer digital presence, better lead flow, and a business owner who finally had more control over marketing performance.
39 Languages. 90 Days. Zero Delays.
Global hiring platform launch
A global automotive supplier needed to launch a hiring portal inside SAP under tight timeline, budget, and template constraints.
I helped define scope, align stakeholders, write content, source assets, and manage AI-assisted localization across 39 languages.
The platform launched on time, on budget, and ready for global use.
Let’s Solve The Right Problems.
Different businesses need different solutions.
But the best work usually starts the same way: looking at what is really happening, removing what is unnecessary, and making the next decision clearer.
That is where growth starts.
If your marketing feels scattered, your website is not pulling its weight, or your growth strategy needs a sharper point of view, let’s talk.